Health Club Marketing
A lot of people say, “I don’t like sales,” “I don’t want to talk to somebody into something.” Well, if you are trying to sell someone something they don’t want or need, you are a con man not a professional salesman. Professional salesmanship is truly helping someone to find a way to get exactly what they want out of life. What you should do is help them figure out how to get exactly what they want. If it is one of your health club products or health club services or they want to be a member of your health club, you need to be prepared on how to get them excited and have a positive emotional feeling associated to making a buying decision of purchasing a health club membership today. This can be done in numerous ways and there are several things that you need to learn to be able to do this.
For example, the first place to start is finding out exactly what the customer wants. One of the things on our health club free download that we provide on our website (http://www.healthclubconsultant.com/hc-free-download/) is the “Tour Sheet.” One of the first questions is, “what exactly would you like to accomplish by coming to our health club?” The reason why you should ask this question is you want to know what it is that serves as the driving force of the guest. You want to know what they want to accomplish by coming to your health club. Do they want to lose weight, do they want to improve their well-being, are they looking to improve their social life, etc. You want to make sure that you are able to find out what their goal is so that you can make sure you have the exact health club product and/or health club service to offer them.
When you are in professional health club sales your job is to find out the customer’s wants and desires and find a way your health club products and health club services can meet and fulfill those wants and desires. You will be able to partner your business with their needs and desires if you will simply listen to them. They will tell you what they want and if you know your health club products and health club services well enough, you will be able to lock up the relationship which is in essence, closing the sale.
For more free tips on increasing traffic at your health club, growing your health club membership base and advancing your health and fitness career visit us today @ www.healthclubconsultant.com or call 904-448-5727.